Here we have another ad, but this is a actually countering a gender stereotype. Usually when there is an advertisement for children with colds and illnesses you see the nurturing mother caring for her babies. Vicks and the NFL decided to counter that. Here you see a little boy who is sick but is being cared for by his father. The little boy seems elated to have is father there with him. This s saying that men are just as capable of stepping into the caregiver role. Another stereotype is that only men and boys like football. By the ad being partnered with the NFL and there are no females, it send the messages that only males like football.
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