The gender stereotype in this ad is pretty straight forward. Here you have a group of multicultural women, this says that these cocktails are from every woman. Also you see the close proximity of the women, this is showing bonding of the girl group over the cocktails, as in cocktails always bring women together. The more obvious statement is that women only drink mixed drinks or mixed drinks are made for women. You don’t see and hard liquor or beer on this ad which is giving the viewer the impression that those beverages are not for women or unladylike.
Teraye's Blog 