Here we see and ad that is reversing a gender stereotype. Typically we see a male figure in ad that pertain to sports or anything athletic, giving the impression that those things are for male and that its too hard or cannot be done by a female. In the ad Always has decided to reclaim the female position in the society and that position is that of females can and will do whatever they set our minds to.

The gender stereotype shown here is the most common type in my opinion. Blue is for boys and pink is for girls. No matter the ad rather its clothes, toys, babies, or decor when referencing male to female you will always have those “girl colors” , such as pink and yellow and “boy colors” such are blue and green. Here in the ad you also see another stereotype and that is girls want to be princesses and boys want to be that cool rockstar. You also see that a girls goto toy is a barbie and boys like video game figurines and toys cars.

The gender stereotype in this ad is pretty straight forward. Here you have a group of multicultural women, this says that these cocktails are from every woman. Also you see the close proximity of the women, this is showing bonding of the girl group over the cocktails, as in cocktails always bring women together. The more obvious statement is that women only drink mixed drinks or mixed drinks are made for women. You don’t see and hard liquor or beer on this ad which is giving the viewer the impression that those beverages are not for women or unladylike.

Here we have another ad, but this is a actually countering a gender stereotype. Usually when there is an advertisement for children with colds and illnesses you see the nurturing mother caring for her babies. Vicks and the NFL decided to counter that. Here you see a little boy who is sick but is being cared for by his father. The little boy seems elated to have is father there with him. This s saying that men are just as capable of stepping into the caregiver role. Another stereotype is that only men and boys like football. By the ad being partnered with the NFL and there are no females, it send the messages that only males like football.

Here in this advertisement for Washington State University Health Sciences in Spokane, you see a little girl dressed in pink with pigtails receiving treatment from a rosy cheeked, female care provider. There is a bit of gender stereotype in this ad being that a woman doctor is seeing a little girl. This statement could possibly be that little girls respond better to women care providers. Another stereotype is that little girls like the color pink. The girl in the ad is wearing only pink emphasizing the girlieness, youthfulness, and innocence.